Compare All Direct Energy Electricity Plans, and Rates to Save

Here you can see all the rates offered by Direct Energy and compare them head-to-head. If you're trying to get a better idea about each plan's features, you might like our Direct Energy Plans and Products page.

Direct Energy Electricity Utility Rates Comparison

We offer Direct Energy Electricity in multiple utilities, select yours below.

AEP - Ohio Power Company

  • Plan Name
  • Price
  • MRC
    The 'Monthly Recurring Charge' is a fee that the provider will add to each of your bills in addition to the electricity/gas usage charges.
  • Term
  • Type
Live Brighter 12
7.09¢
$0.00 monthly recurring charge
12
Fixed Rate Non-Renewable
Term Optimized Live Brighter 6
6.99¢
$0.00 monthly recurring charge
6
Fixed Rate Non-Renewable
Live Brighter 18
7.69¢
$0.00 monthly recurring charge
18
Fixed Rate Non-Renewable
Go Green Lights 24
9.19¢
$0.00 monthly recurring charge
24
Fixed Rate Non-Renewable

What Do Direct Energy Listed Rates Mean?

The 'average rate' you see on your Direct Energy bill and in the advertisements includes several different charges - there are usage based charges, utilities charges, monthly utility fees, monthly administrative fees from the provider, and various other taxes. Becuase some of these costs vary with usage while others do not, the 'average rate' you see on your bill will ironically be higher when your usage is lower. That's because the fixed monthly fees are spread over a smaller number of kWh or ccf.

Compare Direct Energy Rates to Electricity Companies With Similar Rates

Company
Plan Name
Price
MRC
The 'MRC' or 'Monthly Recurring Charge' is a fee that the provider will add to each of your bills in addition to the electricity/gas usage charges.
Type
Fixed-Rate Electricity 12
6.68¢
$0.00 monthly recurring charge
Fixed Rate Non-Renewable
Check Availability
Live Brighter 12
7.09¢
$0.00 monthly recurring charge
Fixed Rate Non-Renewable
Check Availability
Secure Green Choice 12
7.69¢
$0.00 monthly recurring charge
Fixed Rate Renewable
Check Availability
SureLock 24
7.99¢
$0.00 monthly recurring charge
Fixed Rate Non-Renewable
Check Availability
Go Green Lights 24
9.19¢
$0.00 monthly recurring charge
Fixed Rate Non-Renewable
Check Availability
Embrace Green 24
9.49¢
$0.00 monthly recurring charge
Fixed Rate Non-Renewable
Check Availability

What People Are Asking About Rates for Direct Energy

What is the cheapest electricity plan that Direct Energy has?

The cheapest Direct Energy plan is Term Optimized Live Brighter 6 with a rate starting at 7.39¢ per kWh. Customers of Direct Energy can expect their average bill to fall around $74 per month on this plan. This plan's early termination fee is $0. This is a 6 month plan.

More details on this plan can be found on the Term Optimized Live Brighter 6 plan page or by calling 844-225-3948.

Direct Energy has 3 more plans with rates starting at 7.49¢ per kWh@1000/kWh and estimated monthly bills starting at $75.

Where can I order Direct Energy electricity?

You can find 30 plans starting at 8.19¢/kWh on our Direct Energy plans and products page.

Direct Energy has 30 electricity plans in 7 states, 6 plans in Pennsylvania, 5 plans in New Jersey, and 19 in 5 other states

Where can I order Direct Energy natural gas?

You can find 19 plans starting at $0.429/ccf on our Direct Energy plans and products page.

Direct Energy has 19 natural gas plans in 5 states, 5 plans in Ohio, 4 plans in Massachusetts, and 10 in 3 other states

What do customers think about Direct Energy?

The average customer review in Ohio is 1.9. The average Direct Energy customer review is 3.2 / 5 stars. For a different take you can go on over to our company ratings page for Direct Energy

What are the cheapest natural gas plans that Direct Energy has?

Currently, the cheapest natural-gas plans in are:


Why Do Direct Energy Electricity Rates Vary Across the State?

That's a great question - why does Electricity pricing change ? There are good reasons for those differences.

As Electricity systems were built out in the early 20th century, different areas built a variety of generating plants, transmission lines, substations, and infrastructure. As a result, some areas of the state may have newer, more efficient plants, and others might have older, less efficient systems that cost more to operate for each unit of electricity they create. Then there are differences in the voltages and capacity of the transmission pipes and lines which cause more variation in the efficiency of the distribution system. Finally, different parts of Ohio have different utilities (the companies responsible for maintaining electrical distribution infrastructure), which each have their own shareholders, costs, and management.

Ultimately, these regional rate variations are not the fault of Direct Energy or any other energy providers and they are certainly not due to anyone trying to cheat or gouge consumers. The decisions the generators and utilities have made over many years as the power grid was constructed have resulted in an environment where it might cost 1-3 cents less to create and transmit Electricity to a home compared to another region. It just depends on the costs that were incurred to create the infrastructure in that area, how densely populated the area is, along with the decisions that were made over decades about what kinds of power plants to build and where to put them.